About Hella Curls

Our Story: Science-Backed Hair Care for Natural Hair

As a Pharmaceutical Chemistry graduate, my journey began in the lab - studying the science behind effective formulations. But when I faced my own challenges with hair thinning and breakage, I quickly realised the lack of truly effective, science-backed products for textured and natural hair.

Motivated by both my background and personal experience, I began formulating solutions that actually work. After a year of research and testing, I launched a line of high-performance hydration products - designed to support healthy, natural hair from root to tip. Every formula is powered by active ingredients proven to strengthen, nourish, and restore curly and coily hair types.

Our Purpose: Supporting Hair Health & Future Innovators

Our mission goes beyond healthy hair.

With every purchase, a portion of profits helps fund STEM education programs for underrepresented youth. As a proud advocate for Women in STEM and Black excellence in science, I’m passionate about giving back and creating opportunities where they’re needed most.

By choosing our products, you're not only investing in your own natural hair journey, you're helping to empower the next generation of scientists, engineers, and innovators.