Our Formula

At Hella Curls, we believe in the power of transparency when it comes to the ingredients used in our products. We understand the importance of knowing exactly what you're putting on your skin and hair, which is why we're committed to providing complete visibility into our formulations.

Learn about the carefully selected ingredients that go into each of our products. With us, you can shop confidently, knowing that every product is crafted with integrity and backed by our commitment to honesty and openness.

The packaging includes INCI (International Nomenclature of Cosmetic Ingredients), offering consumers a standardized ingredient list for cosmetics and personal care products. INCI utilizes scientific terms to name ingredients universally, aiding consumers in identifying and comprehending product contents. This transparency empowers consumers to make informed decisions tailored to their preferences and skincare needs.

Baobab Fruit on Baobab Tree - Natural Source of Antioxidants and Vitamin C - Sustainable, Organic Superfood Ingredient

INCI: Adansonia Digitata Seed Oil

Baobab Oil

Extracted from the Baobab tree, Adansonia Digitata Seed Oil offers numerous benefits. Packed with vitamins A, D, E, and F, this oil provides deep hydration, improves elasticity, repairs cuticles, and protects against aging and environmental stressors.

Close-up of a water droplet symbolizing hydration and moisture, essential for natural hair care. Highlighting the importance of moisturizing products for curly, textured, and dry hair types.

INCI: Aqua 

Pure Distilled Water 

Water is a fundamental component in hair products, serving as a solvent to dissolve ingredients, hydrate the hair, and distribute active components evenly. It enhances the effectiveness of leave-in conditioners and styling products by providing lightweight hydration and promoting manageability without leaving residue.

BTMS-50 natural hair conditioning emulsifier for homemade hair care products. Perfect for creating smooth, moisturizing conditioners, leave-ins, and detanglers. Ideal for curly and textured hair, offering deep hydration and softness.

INCI: Behentrimonium Methosulfate 

BTMS-50

Behentrimonium Methosulfate, commonly found in hair care products, is a conditioning agent derived from rapeseed oil. It detangles and softens hair by forming a protective layer on the hair shaft, making it easier to manage. Gentle and suitable for all hair types, it improves texture and manageability without harsh sulfates, making it a valuable addition to our hair care products.

Camellia Seed Oil in Glass Bottle - 100% Pure, Cold-Pressed for Skin and Hair Hydration - Rich in Antioxidants and Vitamins

INCI: Camellia Oleifera Seed Oil

Camellia Oil

Camellia Oleifera Seed Oil is a lightweight oil derived from camellia plant seeds. Rich in antioxidants and fatty acids, it deeply moisturises and strengthens hair, reducing frizz and enhancing shine. Suitable for all hair types, its non-greasy texture nourishes without weighing hair down, making it a versatile ingredient for healthier, more vibrant hair.

Cetyl alcohol beads in a bowl, a key ingredient for homemade hair care products. Used as an emulsifier and thickener in conditioners, creams, and moisturisers for curly, textured, and natural hair, providing softness and manageability.

INCI: Cetyl Alcohol

Cetyl Alcohol

Cetyl alcohol, a fatty alcohol derived from coconut or palm oil, is a common ingredient in hair products known for its conditioning and thickening properties. It softens and moisturizes the hair, enhances product spreadability, and contributes to the texture of hair care formulations, making it versatile and gentle enough for various hair care products.

Glycerin in a glass container on a table, a versatile humectant used in natural hair care products. Helps retain moisture and improve hydration in curly, textured, and dry hair, promoting softness and shine.

INCI: Glycerin

Vegetable Glycerin

Glycerin acts as a humectant, attracting moisture to the hair to hydrate and soften it. Derived from natural sources, it forms a protective barrier, reducing frizz and moisture loss. Its versatility makes it suitable for all hair types, effectively improving hydration and overall hair health.

Organic Sea Buckthorn Oil in bowl - 100% Pure, Cold-Pressed, Nutrient-Rich Oil for Skin Repair, Hydration, and Anti-Aging Care

INCI: HIPPOPHAE RHAMNOIDES OIL

Sea Buckthorn Oil

Hippophae Rhamnoides Oil, or sea buckthorn oil, is prized in hair products for its nourishing properties. Rich in vitamins and fatty acids, it deeply penetrates the hair follicles, promoting growth, repairing damage, and reducing inflammation.

Cationic guar in a petri dish, a natural conditioning agent for hair care products. Ideal for enhancing moisture retention, reducing frizz, and improving manageability in curly, textured, and natural hair.

INCI: Guar Hydroxypropyltrimonium Chloride

Cationic Guar

Guar Hydroxypropyltrimonium Chloride is valued for its conditioning and antistatic properties. It forms a thin film on the hair, reducing frizz and enhancing shine, while also acting as a detangler. It improves hair manageability and appearance, contributing to smooth, sleek, and healthy-looking hair.

Close-up of natural, creamy mango butter in a glass jar, showcasing its smooth texture and light yellow color, ideal for skin moisturization and hair care.

INCI: MANGIFERA INDICA SEED BUTTER 

Mango Butter

Mangifera Indica Seed Butter, or mango butter, is prized for its moisturising and nourishing properties. Extracted from mango seeds, it deeply hydrates and improves elasticity, resulting in softer, smoother hair. Additionally, it strengthens the hair shaft, reduces breakage, and protects against environmental damage.

Fine white panthenol powder in a clear container, commonly used in skincare products for its moisturising and soothing properties.

INCI: Panthenol

Panthenol

Panthenol is valued for its moisturising and strengthening properties. It penetrates the hair shaft, converting to vitamin B5, which improves elasticity and moisture retention, reducing breakage. Panthenol also coats the hair, sealing in moisture, reducing frizz, and adding volume and shine.

Dark amber bottle of vanilla oil extract 50% in glycerol, a concentrated natural essence used for adding fragrance and flavor to skincare, cosmetics, and personal care products.

INCI: Parfum

Vanilla Oil 

Parfum refers to the fragrance used, enhancing the product's scent and user experience. Its specific components are often undisclosed, but it adds a pleasant aroma ranging from floral to fruity or herbal scents, enhancing the overall appeal of the hair care routine.

Close-up of fresh, ripe avocados with dark green skin and textured surface, ideal for use in natural skincare products, health foods, and recipes.

Persea Gratissima Oil/ Persea Gratissima butter

Avocado Oil / Butter

Persea Gratissima (Avocado) Oil deeply nourishes and moisturises the hair. Packed with vitamins and essential fatty acids, it penetrates the hair shaft, leaving strands softer, smoother, and more manageable. Avocado oil strengthens hair, reduces breakage, and promotes healthy growth, making it ideal for addressing dryness, damage, and frizz. Its lightweight texture suits all hair types, commonly found in conditioners, masks, and styling products to revitalise and replenish hair.

Clear bottle labeled Phenoxyethanol, Caprylyl Glycol, and Propylene Glycol, a preservative blend used in skincare and cosmetic formulations for antimicrobial protection.

INCI: Phenoxyethanol (and) Caprylyl Glycol (and) Propylene Glycol

Saliguard

Phenoxyethanol, Caprylyl Glycol, and Propylene Glycol form a preservative blend in hair products. This combination prevents bacterial growth, ensuring product safety and stability. Phenoxyethanol serves as the primary preservative, while Caprylyl Glycol enhances efficacy and provides moisturizing benefits. Propylene Glycol acts as a solvent, maintaining consistency. Together, they preserve the product's quality for prolonged use.

Clear plastic dish of Polyquaternium-7, a water-soluble conditioning agent used in hair care and skin care products for improved softness and moisture retention.

INCI: Polyquaternium-7

Polyquaternium-7

Polyquaternium-7 is a conditioning agent commonly used for its ability to improve hair texture and manageability. It forms a thin film on the hair shaft, reducing static and flyaways while providing a smooth, lubricated feel. This ingredient detangles hair, making it easier to style, and enhances the performance of other hair care ingredients.

Clear bottle of sweet almond oil, a natural moisturising oil rich in vitamins and antioxidants, used for skin care, hair care, and massage.

INCI: Prunus Amygdalus Dulcis Oil

Sweet Almond Oil

Prunus Amygdalus Dulcis Oil, commonly deeply moisturises and nourishes hair. Rich in vitamins and essential fatty acids, it strengthens hair, repairs damage, and reduces breakage. Sweet almond oil also soothes the scalp, alleviating dryness and irritation, while adding natural shine to all hair types.

Dark glass bottle of rosemary oil for hair care, a natural essential oil known for promoting hair growth, reducing dandruff, and improving scalp health.

INCI:ROSMARINUS OFFICINALIS LEAF OIL

Rosemary Oil

Rosmarinus Officinalis Leaf Oil, or rosemary oil, is known for its stimulating and antimicrobial properties. Extracted from the rosemary plant, it improves scalp circulation, promotes hair growth, and maintains scalp health. Rosemary oil strengthens hair follicles, reduces hair loss, and enhances hair texture.

Jojoba oil

INCI: Simmondsia Chinensis Seed Oil

Jojoba Oil 

Simmondsia Chinensis (Jojoba) Seed Oil mimics the scalp's natural oils to moisturise both hair and scalp effectively. This natural oil hydrates hair follicles, resulting in softer strands and a healthier scalp. Its emollient properties seal moisture into the hair, reducing frizz and breakage. Jojoba oil's ability to balance oil production suits all hair types.

d-Alpha Tocopherol Vitamin E Oil in Dropper Bottle - 100% Natural Antioxidant for Skin Moisturization and Anti-Aging

INCI: Tocopherol

Vitamin E

Tocopherol, or Vitamin E acts as a potent antioxidant, shielding hair from environmental damage and promoting scalp health. Vitamin E nourishes hair follicles, enhancing strength and shine while maintaining overall hair health.

Fenugreek Oil and Seeds in Glass Bottle - 100% Pure Hair Growth Oil for Strengthening, Nourishing, and Reducing Hair Loss

INCI: Trigonella Foenum-Graecum Seed Oil

Fenugreek Oil

Trigonella Foenum-Graecum Seed Oil is rich in proteins, vitamins, and minerals that nourish hair follicles for healthy growth. It also soothes the scalp, moisturises and conditions hair, and improves elasticity to reduce breakage.